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We at Kingfisher have made the commitment to only use sustainable and responsibly sourced fish.

Our cod and haddock come from the cold icy waters of the North Atlantic, mainly around Iceland and Norway. Where the fishing areas are carefully monitored and managed by fishermen and scientists to ensure sustainability.

It is our aim to ensure we do our bit to look after the fish stocks of the future.

We will always seek to purchase fish from well managed fishing boats who follow the same values as us.

Our promise is: if it isn't fully sustainable it wont be on our menu.

As a result of our strong beliefs we have ceased to purchase and therefore sell cod roe. We believe they are the fish of the future and should be allowed to hatch and replenish the oceans

More on this subject to follow...


Looking after the fish of the future

Watch this video for an insight into sustainable fishing

Visit the Seafish authority for more information