At Kingfisher we have made the commitment to only use sustainable and responsibly sourced fish.
Our cod and haddock come from the cold icy waters of the North Atlantic, mainly around Iceland and Norway. Where the fishing areas are carefully monitored and managed by fishermen and scientists to ensure sustainability.
It is our aim to ensure we do our bit to look after the fish stocks of the future.
We will always seek to purchase fish from well managed fishing boats who follow the same values as us.
Our promise is: if it isn't fully sustainable it wont be on our menu.
As a result of our strong beliefs we have ceased to purchase and therefore sell cod roe. We believe they are the fish of the future and should be allowed to hatch and replenish the oceans
FROM THE COLD ICY WATERS OF NORWAY FULL OF ARCTIC FRESHNESS
Our Cod & Haddock are from the crystal clear waters of the North East Atlantic.
You can rest assured that the Cod & Haddock is the real deal, of exceptional quality and sustainably caught form abundant stocks.
Sustainability: Meeting the needs of the present without compromising the ability of future Generations to meet their own needs. Sustainable development must address environmental, economic and social factors and the interrelationships between them
It is our intention to assist in ensuring the world’s oceans are teeming with life, and seafood supplies are safeguarded for this generation and many more. As fish lovers it is our duty to look after tomorrow’s fish, today.
LOOKING AFTER THE FISH OF THE FUTURE
As fish lovers it is our duty to look after tomorrow’s fish, today..
We source responsibly and only choose sustainable seafood.
12 of our seafood are MSC (Marine Stewardship Council) Cetified.
We use the Seafish RASS (Risk Assessment for Sustainable Sourcing and MCS (Marine Conservation Data to ensure we make the right decisions for the preservation of our oceans.